Innovation culture and strategy – stimulating and valuing creative thinking, new product development and research techniques

Kristin Luck
United States

INTRODUCTION

Is creative thinking and innovation a luxury that only younger, smaller, “hipper” companies can afford?

Is “top-down” innovation or “emergent” innovation more successful at driving the development of new products, services or processes?

How do you create a corporate culture that supports (and enables!) creativity and innovation?

Through years of hands-on implementation and practice, first at ACNielsen and then at OTX (an online research firm that I co-founded), experience has shown that:

  • Innovation can be an integral part of every corporate culture regardless of size or years in business.1