Tetra Pak Taiwan 2009 Earth Day – Power for Love, Reduce Carbon for Earth Campaign

The 2010 Warc Prize for Ideas and Evidence was created to identify case studies that demonstrate success against four criteria: strategy, integration, results and innovation. The competition, which was open to entries from any country or industry sector, was judged by an international panel of senior marketers and agency chiefs, using the following weighting: strategy (20% of marks), integration (25%), results (30%), innovation (25%).

For more information on this annual prize, visit www.warc.com/prize.

Campaign Details

Advertiser: Tetra Pak
Agency: wwwinsisobar
Brand: Tetra Pak
Campaign duration: April - June 2009
Campaign objective: Government and social aims
Country: Taiwan
Media budget (USD): > $20 million
Media used: Events, Internet display, Internet microsites, Online video, Television (local), Word of mouth

Executive Summary: