17 Ways to Murder an Idea

A review of how to kill off creativity and ideas. Why are marketing people the enemies of innovation ? A survey showed that 80% of senior and middle managers in the U.S.

17 Ways to Murder an Idea

Roger Neill Synectics Corporation

A few years ago, one of my colleagues wrote an article entitled: Why are marketing people the enemies of innovation? It certainly did not make him popular but it remains an intriguing quest

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands