Angostura 1919 packaging

Agency: Good
Client: Angostura
Brand: Angostura 1919
Category: Packaging: Branded drink

"Good were asked to deliver a new packaging solution that allowed me to achieve more volume, a higher shelf price and a lower cost of goods – the Holy Trinity of responsible design. They delivered this and much more – on time and under budget".

Brian Woods
Sales and Marketing Director,
Angostura Ltd

Executive summary

Angostura, based in Trinidad and famous for its unique bitters, is also one of the world's leading rum producers. Award-winning for their quality and taste there are two ranges: premium (3, 5 and 7 year old variants) and super premium (1919 and 1824 variants).