Global Marketing Index, April 2013: Marketers show optimism for fourth month in a row
- Headline GMI once again performs strongly in all regions
- Global marketing budgets rise for the fourth consecutive month
- Trading conditions in Europe more positive than Asia Pacific for the first time
- Staffing levels continue to rise rapidly in all regions
Global marketers continue to have a positive outlook, according to the latest data from Warc’s Global Marketing Index (GMI).
Combines data for trading conditions, marketing budgets and staffing. Above 50 = generally improving; below 50 = generally declining