Orange Gold Spots — Don't let a mobile phone ruin your movie


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INTRODUCTION

This is a story about gaining acceptance; a story about how a brand discovered a path down from on high to successfully enter and thrive in the culture of a new generation. This is a story about showing self-awareness, displaying cultural intelligence and making a positive contribution. This is the story of one of the most-loved campaigns in UK cinema history.

This is the story of the Orange Gold Spots.

ON THE OUTSIDE LOOKING IN

It was 2002. Orange had done a great job of connecting with a technologically unsavvy generation. But mobile technology had now achieved mass acceptance, and the rise of pay-as-you-go was attracting a new generation into the mobile market.