Orange Gold Spots — Don't let a mobile phone ruin your movie
This is a story about gaining acceptance; a story about how a brand discovered a path down from on high to successfully enter and thrive in the culture of a new generation. This is a story about showing self-awareness, displaying cultural intelligence and making a positive contribution. This is the story of one of the most-loved campaigns in UK cinema history.
This is the story of the Orange Gold Spots.
ON THE OUTSIDE LOOKING IN
It was 2002. Orange had done a great job of connecting with a technologically unsavvy generation. But mobile technology had now achieved mass acceptance, and the rise of pay-as-you-go was attracting a new generation into the mobile market.