Global Marketing Index, June 2014: Strong trading conditions support global marketers

This article summarises the results of Warc's Global Marketing Index (GMI) for June 2014.

Strong trading conditions support global marketers

Suzy YoungWarc

  • Headline GMI recorded 56.7 in June, indicating a favourable outlook
  • Marketer optimism is highest in the Americas for fourth consecutive month
  • Marketing budgets continue to rise

Latest data signalled...