Lessons: Please Pass the Bacon: A Tribute to Erwin Ephron
Gale Metzger
Erwin Ephron and I forged a lifetime friendship when we worked together at Nielsen in the early 1960s—“forged” because there was heat and pressure in the setting. In 1962, there was a Congressional investigation on the purpose and accuracy of audience research, and regulation was considered; in 1963 there were public hearings. Clients were surprised by—and unhappy about—the disclosures at the hearings. Erwin and I shared the tension even as that pressure cemented us as confrères.
As part of the Nielsen response team, we each worked from...