Nissan: Behind the Hit

Nissan, the automaker, wanted to market their new Juke model to a younger, edgier male audience in the UK who perceived Nissan to be a marque for older people.

Nissan: Behind the Hit

DNA

THE TEAM

Sav Evangelou - Executive Creative DirectorPaul Jason - Deputy Creative DirectorTom le French - Senior Art DirectorDaniel Bort - Planning DirectorPaul McCarroll - Senior CopywriterDamian Smyth - Business DirectorDhrubo Paul...