John West: Doing good is good for business
JWT Cheethambell Manchester
Advertiser: MW BrandsBrand: John WestCountry: United Kingdom
Objectives
About this paper
This paper demonstrates how 'sustainability' can be used centrally in communications to build a brand and grow the business.
The message of sustainability didn't just create revenue and profit growth, it helped turn around a declining commodity market.
It shows that 'doing good is good for business'.
About John West
Figure 1
About the UK Market
The market consists of John West and Princes which represent around 60%, own label which represents around...