Seven ways brands kill high-quality marketing: WFA President
Low Lai Chow and Anna Hamill
Marketers should not lose sight of the fundamentals of brand building and be wary of jumping on every marketing bandwagon, believes the President of the World Federation of Advertisers, David Wheldon.
In a keynote at the World Federation of Advertisers global conference in Kuala Lumpur, Wheldon outlined seven ways brands are jeopardizing their marketing.
1. Jumping on every new bandwagon
One surefire way to kill quality marketing, reckons Wheldon, is to be distracted by every new channel or advertising bandwagon.
Keeping a brand...