Mobile marketing: target context, not people
Geoffrey PrecourtWarc
In his "Everyware: The Mobility of the Earth" keynote address to the Interactive Advertising Bureau's (IAB) third-annual Mobile Marketplace conference, Faris Yakob advises his audience not only to observe the past but glom on to it. "Talent imitates; genius steals," insisted MDC Partners' chief innovation officer, echoing the same perspective in a more elegantly (and slightly more obtuse) rallying cry, "Reading the past. Challenging the future."
Faris Yakob, MDC Partners' chief innovation officer(picture: douggoodman.com)
Yakob, who came to his current post from McCann-Erickson/New York, where he was chief...