Global marketer confidence dwindles

James McDonald

  • Headline GMI recorded 54.4 in August
  • Trading conditions rapidly improving in Europe
  • Budgets decline in Asia Pacific for first time since September 2013

Marketer confidence fell in August, yet conditions in the industry are still improving overall, according to Warc’s latest Global Marketing Index.

Globally, the headline GMI measure – which takes into account marketers’ expectations for trading conditions, marketing budgets and staffing levels – recorded an index value of 54.4 this month, where a reading of 50 indicates neutral sentiment. The reading is a fall of 2.2 points from July’s index and a 1.2 point fall from this time last year.

headline gmi
Combines data for trading conditions, marketing budgets and staffing.
Above 50.0 = generally improving
Below 50.0 = generally declining