How PepsiCo showed Indians that technology does not have a hug button yet
Noor Samra and Mythili Chandrasekar
Campaign details
Brand Owner: PepsiCo IndiaLead agency: JWTCountry: IndiaIndustry: Non-alcoholic, soft drinks; Savoury snacks, potato chipsMedia: Online videoBudget: Up to 500k
Market background and cultural context
India's unique relationship with food
India is a nation of foodies. Food and drink pervades every occasion, every festival and every journey – in fact, every aspect of life. It is a nation where food is not just food, but is symbolic of much more;...