ESOMAR Congress 2009: neuroscience, global consumer trends and marketing to children

James Aitchison

James Aitchison, managing editor of Warc, reports from ESOMAR Congress 2009 on trends in neuroscience, global consumer trends, and the issue of children and research.

You can access his report from the first day of the annual event, being held in Montreux, via the link below:

Problems for the creative mind

The startlingly young Jonah Lehrer (27) is a former a Rhodes Scholar and author of Proust Was a Neuroscientist and the more recent How We Decide, about which the New York Times wrote: