INTRODUCTION & BACKGROUND
Going Green Visual Images Research Partnership with Getty Images
Yankelovich and Getty Images—the world's leading creator and distributor of visual content—have joined together in partnership to bring visual imagery to the forefront of consumer research. Through this partnership, Yankelovich and Getty Images are developing new ways to understand and leverage consumer trends through a deeper understanding of the power and passion evoked by visual imagery.
The Going Green MONITOR Perspective examines the state of the current green movement as it affects the marketplace, including key insights into the environmental imagery used in marketing communications. As part of the visual research collaboration between Yankelovich and Getty Images, several special questions were included in the survey to assess the visual images that consumers associate most with the environment. Based on these findings, Getty Images has developed a special gallery of images that can be viewed at: