Mark Warner: Skiing holiday authority

This case study describes a campaign by Mark Warner, the holidays company based in the UK, which sought to increase its skiing holiday presence by appealing to family and first-time skiers with useful content.

Mark Warner: Skiing holiday authority

Propellernet

The team

Gemma Cocker, Rob Green, Mark Henshall, Stephanie Sheehan, Laura Wilkins.

How did the campaign make a difference?

Integrating SEO, PPC, social media, content marketing and conversion optimisation with other comms activities drove business success for Mark Warner while making customers' lives better. This delivered an 118% increase in sales, year on year, and a 133% increase in revenue.

What details of the strategy make this a winning entry?

Mark Warner is a challenger brand – and it doesn't just sell ski holidays so it can't exclusively focus on them like the specialists....

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