Google Chromecast

DuBose Cole

google chromecast

google chromecastChromecast, a $35 dongle that allows users to stream content from Netflix, YouTube, Google Play, the Chrome browser and photos albums to their TVs, opens a new avenue for the brand into the consumer's living room. Unlike SMART TV interfaces or connected devices, which feature remote controls and onscreen menus, Chromecast uses a consumer's existing devices as a controller, meaning content can be streamed and controlled from Android phones and tablets, iPhones, iPads and Chrome for Mac and Windows. Google has positioned Chromecast as a light weight, straightforward and affordable solution to making any TV 'smart'.

Challenges