Connected TV: The lucrative second screen
Jeremy PounderMindshare
Social media, off-screen shopping and companion TV content will be viewed not through a connected TV set but a portable second screen device, and that is where the new advertising opportunities lie.
The promise of convergence has been a long time coming. As long ago as 1989, Nicholas Negroponte of Mit Medialab predicted that "by the year 2000, you're going to have a very hard time telling me whether your TV set is a computer or a TV". While most people would still say fairly confidently that their TV set is...