Champion Detergent: How the Philippines' detergent champion defeated P&G and Unilever
Sebastian Cruz
Campaign details
Brand owner: Peerless Products ManufacturingAgency: PHD Media NetworkBrand: Champion DetergentCountry: PhilippinesChannels used: Outdoor, out-of-homeMedia budget: Up to 500k
Executive summary
This case showcases how a local Filipino detergent brand reached the number 1 spot in metropolitan Manila defeating global giants – P&G and Unilever.
Champion Detergent did this through a powerful insight brought to life in a simple yet highly effective execution. Sachet is the name of the game in...