OCBC Credit Cards: The retail entertainer
Milan Agnihotri, Ben Chew and Gavin Goh
Campaign details
Brand owner: OCBC BankAgency: McCann, Kuala LumpurBrand: OCBC Credit CardsCountry: MalaysiaChannels used: Direct marketing, Outdoor, out-of-home, Point-of-purchase, in-store mediaMedia budget: Up to 500k
Executive summary
In this classic David versus Goliath story, OCBC took on credit cards issued by other big banking groups. With a small budget, the campaign was focused on turning one mall into the world's best credit card salesperson. It made just-in-time offers to shoppers right before they considered making a...