DBS DriveShield: Putting the unexpected on the map of Singapore's car insurance market
Pierce Sim
Campaign details
Brand owner: DBSAgency: Tribal Worldwide SingaporeBrand: DBS Car InsuranceCountry: SingaporeChannels used: Online video, Other and ambient media, Outdoor, out-of-home, Word of mouth and viralMedia budget: Up to 500k
Executive summary
DBS is Singapore's best bank according to Global Finance, with accolades for its financial services including retail, SMEs and investment among others1. With over four million customers, it is the market leader and foremost bank in Singapore. However, for car...