LBCI: Cheyef 7alak
Impact BBDO Beirut
Advertiser: LBCIBrand: LBCICountry: Lebanon
Objectives
LBCi is a public opinion leader, and a significant portion of the population, particularly younger generations, looked to it for reliable news and brave reporting. It is known as a people's station, and aims to use the power of the media to highlight and solve some of the problems in Lebanese society.
These are many, and varied, since years of war have left the country suffering from an absence of governmental accountability, inefficient laws, and a lack of civic education. Problems in Lebanese society...