New Opportunities in Austerity: RAPP on UK consumers' shifting recession habits and trends
Tom BristowWarc
RAPP, a UK ad agency, presented the latest findings from its on-going Opportunities in Austerity research at a briefing held in London in April 2013. The study's aim is to find out how British consumers' spending habits have changed in response to a difficult financial climate: the UK economy has suffered a double-dip recession since the onset of the global financial crisis towards the end of the last decade; meanwhile, fiscal tightening from the government, made in response to the economic downturn, has put...