Mondelez: Délices Days 2013
Vera LucasInteger Paris
Campaign details
Brand owner: Mondelez InternationalAgency: Integer ParisBrand: MondelezCountry: FranceIndustry: Bread, cake, biscuits, Confectionery, Savoury snacks, potato chipsMedia budget (USD): $500k - $1 millionChannels used: Direct marketing, Email marketing, Events and experiential, Games and competitions, Internet - display, Internet - general, Internet - microsites, widgets, Magazines - business, trade, Magazines - consumer, Point-of-purchase, in-store media, Television
Executive summary
This case study by Integer Paris, the agency, and the food and beverage group, Mondelez (formerly Kraft Foods), describes the 2013...