Oral B: Smile India Movement :)
Apeksha WalliaMediacom Communication
Campaign details
Brand owner: Procter & GambleAgency: Mediacom CommunicationBrand: Oral BCountry: IndiaIndustry: Oral healthMedia budget (USD): $1 - $3 millionChannels used: Internet - display, Internet - general, Internet - microsites, widgets, Internet - search, Mobile and apps, Newspapers, Online video, Radio, Social media, Television, Television - direct response
Executive summary
As a challenger brand in the Indian dental care category with a limited marketing budget to spend, Oral B needed to drive ROI by investing its budgets...