Mobile, real-time and programmatic buying: Media issues discussed at Advertising Week Europe 2013

This article discusses presentations on the future of media given during Ad Week Europe 2013, and features insights from speakers ranging from tech giants like Google and Facebook, to agency holding groups like WPP.

Mobile, real-time and programmatic buying: Media issues discussed at Advertising Week Europe 2013

Joseph Clift and Brian CarruthersWarc

Though general creative and business issues were a popular theme at Advertising Week Europe, a four-day festival held in London in March 2013, perhaps the event's most popular topic was the future of media.

Digital touchpoints

Speakers ranging from tech giants like Google and Facebook, to ad agency networks like WPP, all offered their own updates on how various digital media touchpoints are evolving – and how advertisers will need to respond to this evolution.

Real-time marketing on social...

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