Art of the Heart: Insights from Thinkbox on creating emotional TV ads
Joseph CliftWarc
At TV Creativity: The Art of the Heart, an event held in London in February 2013, Thinkbox, a UK commercial TV marketing body, offered some compelling statistics and research to highlight the potential benefits of the channel to advertisers.
But delegates were also offered some personal stories to go alongside the hard data, with three sets of ad professionals – planners, creatives and directors – offering a behind-the-scenes view on how some of the best TV ads of recent years got made.