Insights from the IPA Effectiveness Awards 2012: Tapping into the nation's dreams - The power of emotion in driving effectiveness
Marie Oldham
The decline of the stiff upper lip
Chris Hoy does it, Andy Murray did it and even the Queen did it in 2012: Great Britain is busy reconnecting with our emotions and shedding a tear in public is no longer seen as weak or embarrassing. The post credit crunch world has seen the re-emergence of family values, a focus on supporting local business and creating support networks...