UK Census 2011
Elmwood
Client: Office for National Statistics
Executive summary
The 2011 Census covered 25.4 million households
2,082,800 more households than expected responded promptly, within ten days
Increased overall response rate of over 94% despite 3.7 million more households to count
Census 2011 counted on Elmwood
The Censushappens once every 10 years, creating a snapshot of the country so services can be planned more accurately. The previous one, in 2001, had low response rates in the 'Difficult to Count' groups. Many people, even in easier to count groups, felt they were being checked up on,...