Harrison's Fund
Pearlfisher
Client: Harrison's FundCategory: Design for Society
Executive summary
Sometimes you are confronted with an overwhelming challenge that shakes you, making you question everything in life.
When Alex and Donna Smith's son, Harrison, was diagnosed with Duchenne Muscular Dystrophy, they established a charity to research into a disease that affects one in every 3500 male births yet of which is little known or understood.
Harrison's Fund has a huge objective - to find a cure for this fatal disease. Critically, the Fund needed to raise awareness of this unknown disease in a crowded category where...