Vauxhall: Discover
Graymatter Limited
Client: Vauxhall FleetCategory: External communication design
Executive summary
When Graymatter was appointed by Vauxhall in October 2010, the challenge laid down was as daunting as it was simple; re-focus and re-energize the brand and return to No 1 in the market place.
The 'Discover' campaign provided Vauxhall Fleet with a strong and vibrant framework to communicate clear propositions using an iconographic language that delivered both immediacy and distinction from the competition.
Within 14 months Vauxhall Fleet were represented in 47% of fleets, an upward shift of 9%, and had increased sales by 8%...