Angostura 1824
Good
Client: Angostura LtdCategory: Packaging (Branded – Drink)
"We commissioned Good to re-design our flagship rum and at the same time make our packaging more premium and relevant. A tall order, but they over-delivered with significant efficiencies, a stunning pack and a growth in sales."
Brian Woods Sales and Marketing Director, Angostura Ltd
Executive summary
Angostura, famous for its bitters, is one of the world's leading rum producers.
Award-winning for taste, the Premium and Super Premium ranges unfortunately bore little or no resemblance to each other and the 1824 variant, the flagship product,...