Drinkaware: Fiona
OgilvyOne UK
The team
Emma de la Fosse – Executive Creative DirectorCharlie Wilson – Executive Creative DirectorMark Wilson – Art DirectorSteven Parsons – CopywriterBen Evans – Managing Partner & Head of DigitalBrian Sassoon – Joint Head of PlanningClaire Cootes – Account DirectorLucy Knowles – Business Director (Media), Neo@OgilvyJosh Sananes – Account Director (Media), Neo@Ogilvy
How did the campaign make a difference?
An interactive video with multiple choices and different outcomes simulated a conversation about alcohol with a child: Fiona. Over 290,000...