Marketing to millennials
Thom Forbes
Marketers will need to reassess their strategies as multicultural millennials become the dominant consumer group in North America.
If you think his article can offer a fail-safe game plan for selling to the coveted urban multicultural millennial target (or MMs), you haven't been listening to them. And if you haven't been listening — and, more to the point, responding with speed and authenticity — you run the risk of being as relevant to these consumers' lives as a home telephone line.
Putting multicultural and millennial together creates a modifier for what will soon be the...