Cadbury Boost: Meme, Myself & I
Toby Harrison and Simon WassefDroga5
Synopsis
At launch in 2005, Boost became the nation's top selling chocolate bar. But by 2011, a sales decline had seen it fall way behind the pack, languishing in a paltry 7th position.
In response, Mars, Snickers and Kit Kat had all raised their game and spent heavily to remind Aussie blokes why they were the choc-bars to choose. But as the years passed, Boost failed to stand for anything, and was paying the price.
To survive, Boost needed to reconnect with the nations choc-bar buying youth. To...