No, it wasn't one giant leap for marketing
Jeremy BullmoreWPP
Now that a man has leapt from the edge of space to publicise a drink brand, marketers will be leaping to false conclusions.
October 14 2012 is set to go down as a bad, bad day for marketing. At a height of 128,000 feet above the earth, Felix Baumgartner leapt from his capsule. And around the world, 128,000 marketing people leapt to the wrong conclusions.
The Red Bull Stratos project has been seen as yet more evidence that the successful brand of the future has got to stand for...