Advertising Best Practices for Telecom and Mobile

This slide presentation highlights ways for mobile brands to improve communications and drive sales in the US market.
Consumers face multiple choices in telecoms: handset, service provider, platform and data package. Brand perceptions are typically unstable, driving a high churn rate, with up to 34% of consumers wanting to switch at a given time. Communications clutter raises further challenges to brands seeking differentiation. Key recommendations are to improve ad creativity, have handset makers and service providers collaborate, clearly introduce new innovations such as 4G, and leverage social media and multi-channel advertising to increase awareness and preference....

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