A simple record or a whole new ball game? The use of film and video in research

With qualitative researchers using more film and video in their work, this paper warns them and their clients to be alert to the dangers as well as the benefits.

A simple record or a whole new ball game? The use of film and video in research

Dominic Scott-Malden and Peter TotmanJigsaw Research, UK

Preface

Researchers have failed to address the issues raised by their increasing reliance on the use of film/video. If used to simply to record people's answers to qualitative questions, then it is no more than raw data; lacking narrative, interpretation and insight. If, on the other hand film/video becomes an integral part of the research process, and the 'edit' is seen as a way of interpreting and presenting the findings, then it is...

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