Understanding the complexity of varied devices for taking surveys - A case study

This paper examines what happens when different devices are used to access and complete online surveys.

Understanding the complexity of varied devices for taking surveys – A case study

Lindsay Veling,Kalle BacklundCint, USACharles Pearson,Misha Tsvelik, Sandra JehoelEasyInsites, UK

Introduction

The market research landscape has changed dramatically over the last two decades. At one time, moving from paper to telephone to online surveys seemed almost unheard of, yet those changes have now taken hold and today we are facing further changes. The evolution of technology over the last five years has meant that we now not only have one or two choices when deciding how to conduct our surveys but...

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