HSE QUIT
Cawley Nea\TBWA and Mediavest
Introduction & Background:
Tobacco, as far as we know, is the only product on sale today in Ireland that will go on to kill half of all its users.
Every year, approximately 6,500 mothers, fathers, brothers, sisters and friends will die in this country, directly because of smoking1.
While it is impossible to put a price on this loss, we can put a price on what smoking costs the Irish health system. Data from the World Health organisation (WHO) says that in developed countries, between 5-15% of the total health budget is...