Skol Roundy

Skol, the leading beer in Brazil, was looking for a way to try out new meanings and roles for the brand without detracting from its core message.

Skol Roundy

F/Nazca Saatchi & Saatchi, Brasil

Summary

Skol is more than a beer brand in Brasil. It is a brand that defines a young lifestyle, having both a sense of humor and an audacity. Whatever the situation, Skol's goal is to enhance the moment for young people, by seeing life through the "Skol lens", which brings boldness and irreverence to any occasion.

This is a case where we challenged ourselves to apply this same lens in other directions.

Why does Skol have to be only a beer?

Why do we, as an agency, have to focus all our efforts only in...

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Insights Team
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