CYAN BANK: The bank of water
Loducca, Brasil
Summary
This is the case about how to engage people and really help economize on water.
Water covers 2/3 of planet Earth. This explains why often times one cannot really tell that water is a finite resource. But drinking water, without which life is not possible, is increasingly in demand and not everyone can see that. Especially in Brazil, historically known for its abundance of water resources.
Ambev, Brazil's largest brewery and the world's fourth, knows the big responsibility it has in this issue, since 96% of the raw material for its...