CYAN BANK: The bank of water

Brazilian brewery Ambev wanted to make people more aware of the importance of water and using it wisely.

CYAN BANK: The bank of water

Loducca, Brasil

Summary

This is the case about how to engage people and really help economize on water.

Water covers 2/3 of planet Earth. This explains why often times one cannot really tell that water is a finite resource. But drinking water, without which life is not possible, is increasingly in demand and not everyone can see that. Especially in Brazil, historically known for its abundance of water resources.

Ambev, Brazil's largest brewery and the world's fourth, knows the big responsibility it has in this issue, since 96% of the raw material for its...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands