AT&T: You've Got a Case
BBDO New York
Entry Information
Category: Retail/Direct SalesCountry where program ran: USADates program started/ended: Novemeber 2011 – January 2012
Product Description:
AT&T is a leader in telecommunication services, including cell phones, wireless, U-verse, digital TV, high speed internet, DSL, home phone, and bundled media services.
Advertiser/Client Name: AT&TMedia Channels: Social Networking, Mobile, Web Advertising, Other
Strategy
Marketplace challenge:
AT&T wanted to help young people convince their parents they deserve a new 4G smartphone for the holidays. But smartphones are pretty pricey gifts. If they really deserve one,...