Kraft Foods: Canada Samplicious
Aspen Marketing Services
Entry Information
Category: Product Manufacturing and DistributionCountry where program ran: CanadaDates program started/ended: October 2011 – February 2012
Product Description:
First Taste "Samplicious" is a program designed to connect Kraft's most valued consumers with the Kraft brands they love by delivering full-sized product samples, high value coupons and what's cooking magazine directly to their doorstep.
Advertiser/Client Name: Kraft FoodsMedia Channels: Other
Strategy
Marketplace challenge:
Across a highly competitive and diverse Canadian marketplace where consumers are forging relationships with major retailers and seeking short-term promotional deals,...