Using social media for key marketing objectives: Lessons from Sony Music, Gucci, Nissan and Lexus
Cila WarnckeWarc
ad:tech London, a digital media event held in September 2012, brought together marketers, brand owners, creatives, and technology experts with a common goal: to understand how new technology can help achieve a range of marketing objectives. On the first day the conference hosted a series of case study discussions, highlighting real-world uses of social media for key objectives including audience insight, sales, and brand building, as illustrated by brands including Sony Music, Lexus, and Gucci.
Audience Insight
In the opening...