Volkswagen: Think Blue. Symphony.

Volkswagen, the automotive brand owner, wanted to create an umbrella brand for all its environmentally-themed communications, and to encourage participation in these initiatives.

Volkswagen: Think Blue. Symphony.

Client: Volkswagen AGBrand: VolkswagenAgency: 515 Creative ShopCategory: AutomotiveCountry: Germany

With the aim of becoming the most environmentally friendly car manufacturer in the world and continuing to be the leader in innovation, especially in environmental communication where it is most expected, Volkswagen is again the first manufacturer to have gone one step further. Instead of focusing solely on environmentally sound technologies and products, in 2010 it introduced "Think Blue.", a holistic brand approach and concentrates all eco-sustainable brand activities under this umbrella brand. In addition to combining the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands