@sweden: Curators of Sweden

This Twitter-based campaign was based on the decision of Sweden to enable the country's official Twitter account to be handled by a different, publicly nominated and supported candidate each week.

@sweden: Curators of Sweden

Client: Swedish institute/VisitSwedenBrand: @swedenAgency: Volontaire Category: Small BudgetCountry: Sweden

Sweden is using a new strategy to reach travelers that want to visit the country. Instead of the traditional brochures and advertising campaigns, the country is handing over its national twitter account to its citizens. It was the first country in the world to let go of an official communication channel and hand it over to the people. Every week, someone else is @sweden, ruler of the world's most democratic twitter account. Week by week, tweet by tweet,...

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