Graubünden's Small Villages: Obermutten - A little village goes global
Client: Graubünden FerienBrand: Graubünden's Small VillagesAgency: Jung von Matt/LimmatCategory: Most effective use of social media marketingCountry: Switzerland
Obermutten took the social media world by storm with a simple promise: to put every new Facebook fan on the official bulletin board in the village. The eventual goal behind the idea was to generate as much media coverage as possible to raise awareness of the "Small villages of Graubünden". The echo in both on and offline media let 60 million people worldwide know...