Saffola: World Heart Day 2011

In India, over 25% of all heart attacks occur in those below the age of 40. Heart care food brand Saffola wanted to encourage Indians to take care of their heart and use their online "Heart Age Finder" tool.

Saffola: World Heart Day 2011

Dhiren Amin

Campaign details

Brand owner: MaricoAgency: McCann WorldgroupBrand: SaffolaCountry: IndiaChannels used: Internet - display ,Internet - microsites, widgets ,Mobile and apps ,Newspapers,Outdoor, out-of-home,Packaging and design ,Point-of-purchase, in-store media,Public relations,Radio,TelevisionMedia budget: 500k - 1 million

Executive summary

India is known to be the world capital of heart-related diseases. But the alarming fact was that over 25% of all heart attacks happened to people below the age of 40. In 2010, Saffola took on the task of making Indians fall in love with their heart...

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